Okay-Streetwear is a fairtrade streetwear label, founded in Berlin in 2012!
The first tasks were to create a CI, by designing a timeless logo. But before that, I already had a finised product, a classic gym bag (back then made in China).
The second step was to release the shirt, that the company was founded of (or at least where the first tought of founding it came into my mind).
So the Ron-Shirt got into life and it's still the most sold item yet.
It's printed on EarthPositive T-Shirts in Berlin, so the whole product including the silkscreen print is according to GOTS-standards.
Scroll down, if you want to see the current progress of Okay Streetwear!
Current status in 2018 (August)
-> The new shirt collection consisting of 12 T-Shirts is almost ready, so far I have done 2 shootings
-> Landing-Pages, which will be online for a limited amount of time are also almost done!
-> a collection of stickers is planned (post-poned to end 2018)
Further steps: Lookbook for the rest of the shirts/designing the websites, marketing trough instagram and facebook